Experience shows there is a clear and integral relationship between data quality, process execution, and reporting integrity. Consistent customer master data has a direct correlation to business intelligence effectiveness. The challenge is that master data is often stored in multiple, disconnected systems/databases, and there can be major data management issues caused by numerous additional factors.


Highlights of What You'll Learn:

  • How business rules enablement and governance can dictate data quality at the point of creation
  • Why data cleansing can have limited value without a crucial second step
  • Why a solid EDM strategy can often yield significant financial benefits
  • Six primary benefits of a strong real time data governance strategy
  • Eight essential steps to a best practice master data management approach

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